Urban, energy, lifestyle. It's what the new Lexus UX stands for. 

We were tasked to create a reveal campaign that wraps around these values, so the inspiration came from the vibrant city of Madrid and its amazing lifestyle. Shot over the course of 3 days with an outstanding crew! We must mention the music composed by Trafalgar13, a perfect fit of urban and funk style that complements the edit's energy.

Client - Lexus

Creative - Skylite
Prod Co. - Skylite
Director - Adrian Chifor
Producer - MIhaela Chifor
DOP - Hugo Prats
Service Production - Bosalay
Producer - Pablo Zorilla
Editing - Marcos Castiel
Grading - Metropolitana
Music - Trafalgar13